NATIONAL CELLAR

1573 National Cellars has a strong aroma on the nose, sweet and fresh taste with a long finish on the palate. It is known for its exquisite national brewing craftsmanship. It is one of the most famous Chinese brands is the first liquor to be awarded the cultural heritage "double national treasure" status in China and is the only strong-flavoured organic Baijiu to date.

The National Cellar Spirit of China has a soft and sweet aroma on the nose, and has fresh and clean tones on the palate. It is known for its exquisite craftsmanship including the fermentation and storage methods. It is the only strong-flavoured Baijiu made with organic ingredients to date. 1573 National Cellars was accredited as one of the Chinese National Cultural Heritages in 1996. It holds the Guinness World Records of the oldest and most intact fermentation cellar, back to the Ming Dynasty (AD 1368-1644). Limited supply.

The Australian Open has landed a significant partnership deal with leading Chinese Baijiu brand Luzhou Laojiao in the largest Chinese sponsorship deal in the history of the tournament. The partnership will be brought to life during the Australian Open by celebrating the shared values of tradition, history, celebration, culture and innovation as part of a special ‘Winning Moments’ series. Luzhou Laojiao will benefit from global exposure and brand engagement through the Australian Open partnership including international broadcast visibility and a world class hospitality offering.

The Australian Open has landed a significant partnership deal with leading Chinese Baijiu brand Luzhou Laojiao in the largest Chinese sponsorship deal in the history of the tournament. The partnership will be brought to life during the Australian Open by celebrating the shared values of tradition, history, celebration, culture and innovation as part of a special ‘Winning Moments’ series. Luzhou Laojiao will benefit from global exposure and brand engagement through the Australian Open partnership including international broadcast visibility and a world class hospitality offering.

Guojiao 1573·Guoyun is led by Chinese bartending experts, the 23rd generation of the traditional brewing skills of Luzhou Laojiao, and the national liquor judge Zeng Na. The taste is warm and soft on the palette, fresh on the nose. 60 degrees, just like when people reach their middle age, after years of hard work and experiences, they gradually mature and become more successful. Guojiao 1573·National charm, which means fortune and happiness in Chinese. It symbolises the success of career, and achievements. It is the best choice to be served in your celebrations, business functions and banquets.